Ignition Lane’s Philosophy

We are in a new era of business, where entire industries are being disrupted by technology. For growing and established companies this means that status quo is your biggest competition. As a leader, you must think differently.

Ignition Lane was created because we believe the most successful Australian businesses will be the ones who think and operate like world-class technology companies. We also believe that existing business consulting theories, frameworks and processes are not fit for technology-driven change and this new era of business.

So, we're doing something radical and applying our Startup Mindset to business consulting.

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